Week 9: Advertising

Chili’s has many locations all over the world and I feel like the baby back ribs commercial is one of their popular commercials. They also have commercials about their prime rib stake, fajitas and there different kind of salads. As of today I think the commercial that is bringing in lots of costumers is their new 2 for $20 dinner. As a costumer one of my favorite things to get when I go there is chips and salsa and  the buffalo chicken fajitas. Chili’s has also appeared in many television shows such as the office episodes, The Client, The Dundies and Halloween. In scrubs they sing the baby back ribs jingle in the episode about Carla’s pregnancy because it was the only song with the word baby.

week 8: Retailing

Chilis is a restaurant so I am going to use the ace hardware location in Staten Island this ace hardware is called Doody and it is located on victory blvd. As a costumer that shops at Doody regularly I find that the people that work there are very nice people.  The bald guy in the commercial is one of the managers and he is always helping me and my uncle find the right stuff for the job as well as order anything we need. The guy who mixes the paint is always telling my uncle what Benjamin Moore  paint is better for certain types of jobs.whenever i shop at doody i always come out with a smile and the right materials for the job. 

week 6: globlal marketing

When i think of chili's i think of there baby back ribs jingle it always pops into my head. In 2004 Tom Faulkner for GSD&M Advertising of Austin, Texas. Advertising Age magazine named the song first on its list of "10 songs most likely to get stuck in your head".  Throughout the world the jingle and the giant red chili pepper is how i think most of us recognize chili's restaurant. Chili's has many locations in the united states as  well as thirty  international location such as Australia, Germany, India, Japan, and many more.

   

week 1: mission statement

Chili's mission statement is to spice up everyday life.

week 1: brief history

Chili's first restaurant

Chili's Grill & Bar is a restaurant chain founded by Larry Lavin in 1975. Lavin opened his first chili’s  location in Dallas, Texas. He created an informal, full-service dining restaurant with a menu featuring different types of hamburgers offered at an affordable price. In the early 1980s Lavin had opened 28 Chili's locations in the united states. In 1983, Lavine sold the company to restaurant executive Norman E. Brinker, formerly of the Pillsbury restaurant group. Chili's now has nearly 1,400 locations all over the united states,as well as in 30 international locations.